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This web site pwillisbookbinders-newcastle.co.uk had the following in the web page, "Book Binding - Newcastle upon Tyne Peter Willis Bookbinders home page." Our analyzers noticed that the webpage stated " Dissertation binding and book restoration in Newcastle, Tyne and Wear." The Website also said " Book binding is and ideal gift idea or way to preserve and repair antique, out-of-print or rare books. I have applied my craft to book bindin. G in Newcastle for nearly 35 years, where my dedication to providing the perfect service has brought me much repeat custom. I offer a same say service for all dissertation and thesis bindings." The website's header had dissertation binding as the most important optimized keyword. It is followed by thesis binding, book restoration, and book binding which isn't as highly ranked as dissertation binding. The next words pwillisbookbinders-newcastle.co.uk used was rare books. antique books was included but will not be understood by search engines.